The Senior Bowl is Happening, and Sponsors are Flocking

via Sportico

The 2021 Reese’s Senior Bowl added a trio of national sponsors to its partner arsenal, already more than 40 brands deep, doubling its highest level of sponsorship and proving the value of national broadcast exposure—even (and especially) during a pandemic.

Sports and entertainment collectibles company Panini America, the exclusive trading card manufacturer of the NFL, NFLPA and college football, came on board in October, three months before menswear brand Swet Tailor and The Vitamin Shoppe’s True Athlete supplement company joined in January, just days before kickoff in Mobile, Ala.

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