A new kind of casualwear, for a new kind of day and age.
Swet Tailor® was founded out of a desire to change what menswear brands look and feel like. While we respect the leading and best menswear brands, we felt like there was something missing. Our founders were tired of going into men’s clothing stores and finding items designed with one man and one body type in mind. Our clothes are made to transcend labels and expectations. We make products for every body and design clothes that are transformative. Our pants are stylish and structured enough to perform in the office while also flexible and breathable enough to accompany you on your evening run. Our shirts are your favorite travel companion and easily hold their own at date night or at drinks with a client.
Swet Tailor® sees past the Big and Tall stores and exclusive men’s clothing brands. Instead, we envision a future where all men can shop at the same place and find exactly what they’re looking for. We define exclusivity in being non-exclusive. Anyone can wear our clothes and that’s just how we like it. We regularly challenge the definition of what a menswear retailer should be, widening the definition of who men’s clothing is really for.
Our initial mission was simple: to create a pair of men’s five-pocket pants that look like jeans but feel way better. When we launched our ultra stretch, ultra soft All-In Pants, the style struck a chord with our customers. Turns out, most men didn’t realize that they could look good and feel good at the same time.
Swet Tailor® has since grown into the comfort-driven line of casualwear that marries form and function. We launched in 2015 with a mission to bring the stretch and softness of athletic apparel to the fitted look of modern men's fashion. Today, we are a leading online menswear retailer.
Today’s man is not his father, and he’s certainly not his grandfather, so there’s no reason for him to stick with the kind of structured men’s clothing that hasn’t changed for generations. Every day, our team seeks out new ways to meet the needs of today’s guy. Our EveryDay EveryWEAR™ was built to move with him from work to weekend and everything in between because we believe nothing fits better than feeling good.