Story

A new kind of casualwear, for a new kind of day and age.

Swet Tailor began with a simple mission: to create a pair of men’s five-pocket pants that look like jeans but feel way better. When we launched our ultra stretch, ultra soft All-In Pants, the style struck a chord with our customers. Turns out, most men didn’t realize that they could look good and feel good at the same time.

Swet Tailor has since grown into the comfort-driven line of casualwear that marries form and function. We launched in 2015 with a mission to bring the stretch and softness of athletic apparel to the fitted look of modern men's fashion.

Today’s man is not his father, and he’s certainly not his grandfather, so there’s no reason for him to stick with the kind of structured men’s clothing that hasn’t changed for generations. Every day, our team seeks out new ways to meet the needs of today’s guy. Our Everyday EveryWEAR™ was built to move with him from work to weekend and everything in between, because we believe nothing fits better than feeling good.
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