Swet Tailor Partners with The Reese’s Senior Bowl as First-Ever Official Off-The-Field Apparel Sponsor

Rising Active Menswear Brand To Dress Over 130 Rising College-Athletes and Coaches Away From The Field

Mobile, AL and Los Angeles, Cal (January 14, 2021) - Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. It is the first time the Senior Bowl has brought on a brand to handle all non-field related apparel in the history of the game. The category of off field apparel is expected to be a unique one for college athletes when Name, Image and Likeness comes into play in the coming years, and Swet Tailor sees NIL as a business growth opportunity for the brand.  

The Swet Tailor off-the-field wardrobe will include key styles such as the All-In Pants, Swet Joggers and All-Polos, and will be an opportunity to officially introduce its new High & Mighty range, which includes big and tall extended sizing, to elite draft prospects and sport industry insiders ahead of the NFL Draft in April. The brand has continued to grow its presence in recent years, and its investor athletes include current and former NFL players, including: Mark Sanchez, Josh Norman. Josh Rosen, and Ryan Kerrigan. Longtime media personality Rich Eisen has also worn Swet Tailor during his annual 40 yard dash for charity at The Combine, and is a supporter of the brand as well.  

“This is an exciting partnership for the Reese’s Senior Bowl. We are always looking for sponsors that bring added value to our players and making Swet Tailor our official off-field apparel partner does just that,” said Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Our Senior Bowl players will appreciate the comfort and quality of Swet Tailor products, especially the big guys.  We expect Swet Tailor’s new High & Mighty line for big and tall men to be a huge hit with our linemen.”

"We are honored to partner with Reese’s Senior Bowl because we know exactly how pivotal this game is for the student athletes,” shares Swet Tailor CEO Adam Bolden. “We are here to ensure each and every player looks and feels good as they step up to one of the biggest moments in their careers. Our wide range of styles––from our classic sizing to our newly-launched High and Mighty line––is made to move with athletes, on and and off the field. We are looking forward to getting to know these talented individuals and helping them discover that style and comfort do not have to be mutually exclusive."

This is the first official college football event sponsorship for Swet Tailor; previously, the menswear brand has supported sporting events including The NFL Combine, The EOD Warrior Foundation Golf Outing, and Merril Hoge Celebrity Golf Outing.

The Carolina Panthers and Miami Dolphins will be the coaching staffs for the 72nd annual Reese’s Senior Bowl, which will be played on Saturday January 30, 2021 at brand new Hancock Whitney Stadium on the campus of the University of South Alabama.  The game will be aired live on the NFL Network at 1:30 CT. The rosters will be announced shortly.

The Swet Tailor sponsorship will span the duration of the Reese Senior Bowl Week, which will officially kick off Saturday, January 23rd and run through January 30th.  

About Swet Tailor:
Officially launched in 2015, Swet Tailor is a premium menswear brand that is defining a new kind of casual. It started with a simple idea: make a pair of five-pocket pants that looked like jeans but felt as good as sweats. Originally hired to custom engineer a client’s fabrication to fit and drape right, Adam Bolden and David Kranz saw an opportunity that transcended beyond one pair of pants. They soon joined forces to bring this effortless style to a man’s entire wardrobe, considering fabrication, comfort, and all of life’s daily scenarios to create a new EveryDay. EveryWear™ dressing category. Swet Tailor is currently available at www.swettailor.com and select retailers, including Nordstrom and Dick’s Sporting Goods.

About The Reese’s Senior Bowl:
The Reese’s Senior Bowl is widely regarded as the preeminent college football all-star game and the first stage in the NFL Draft process..  It is also the only all-star game coached by complete NFL staffs.  More than 900 NFL personnel, including key decision-makers from all 32 teams, and over 700 media members from around the country were credentialed for last year’s game week.  In each of the past two years, the game has produced 93 total picks, which represents 37% of the entire draft, including 40 both years in the first three rounds. 

Practices for the 72nd annual game this upcoming January will be aired on NFL Network and ESPN with game coverage exclusively on the NFL Network.  For more information about the game and weekly events please visit http://www.seniorbowl.com or follow the Reese’s Senior Bowl on Twitter, Instagram, Facebook, and YouTube.

For more information, please contact:
Jayme Bolden / Jayme@June-Collective.com