Around here at Swet Tailor, we know that behind every good athlete is an equally talented Coach, and we couldn’t feel prouder to have one of the very best on our ambassador team. Not only has London native Nick Bradley instructed winners on every major professional tour in the world, but he’s also a two-time bestselling author on the subject. We sat down to chat with Nick about how golf differs in the UK, his favorite course, and what goes into getting the most out of his clients.
How long have you been playing, and what made you realize you wanted to be an instructor?
I took up the game quite late at 16 years old. Many of my friends were already playing golf, and at single figure handicaps, so I had to get good quickly. I took many lessons, read many books, and just by that virtue, I enjoyed learning about everything to do with mental and physical techniques - I also loved helping players.
Do you think there are any differences in the style of play between Brits and Americans?
Absolutely. The biggest difference is ground conditions. American courses tend to be heavily watered and thus soft. In the UK, we tend to let nature dictate the playing of the golf course for variability. So, in the UK, we bounce the ball in, and in the US, you fly the ball in.
What is your secret weapon when it comes to getting the most out of your clients?
I was told by a very wise man many moons ago to “Learn to see the truth for what it is.” So with all of my clients, I diagnose specifically for them and never become influenced by previous lessons or teaching trends.
What common misconception about golf drives you bananas?
To be in the “Present Moment” - you're in the present moment anyway, whether you like it or not. If you were truly in the present moment, you wouldn't be able to strategize from the past to plan for the future.
The weirdest habit of a client that you had to break?
I can't say!
You’re also a best-selling author on golf with your book “Kinetic Golf: Picture the Game Like Never Before.” Is there a part of the book that people reference most?
Yes, I particularly hear from people about the “Images of Swing” chapter. My books are heavy on the imagery side, which thankfully takes all of the business of words out of the equation. Kinetic Golf covers Swing / Feelings and Strategy - I love the book.
Do you have a favorite course?
Waterville on the West Coast of Ireland.
What pieces from SWET make you feel and play your best?
I love the Duo Shorts - when swinging, any loose clothing will be a distraction.