So this guy puts on a pair of pants….

It started with a simple idea: make a pair of pants that looked like jeans but felt as good as sweats. And one day it became a mission.

Officially launched in 2015, Swet Tailor is a premium menswear brand that is defining a new kind of casual.

It started with a simple idea: make a pair of five-pocket pants that looked like jeans but felt as good as sweats. Originally hired to custom engineer a client’s fabrication to fit and drape right, Adam Bolden and David Kranz saw an opportunity that transcended beyond one pair of pants. They soon joined forces to bring this effortless style to a man’s entire wardrobe, considering fabrication, comfort, and all of life’s daily scenarios to create a new EveryDay. EveryWear™ dressing category.