Swet Tailor Adds Extended Sizing
via Mr Mag
"The premium menswear brand has introduced a new collection created to make relaxed, yet fitted casualwear accessible to everybody and every body. Called the “High & Mighty” collection, the new line features inclusive sizing across pants, shirts, hoodies, and joggers, ranging from 3XL to 5XL and 40″ to 56″ waist.
Co-founder and CEO Adam Bolden tells MR that the company decided to brand out due to the obvious need in the big and tall market. “Over 43 percent of men in America are considered obese, and coupled with the fact that bigger men have limited options in fashion, we discovered a great opportunity to extend our product offerings and cast a wider net,” Bolden says. “Also, we had a lot of professional athletes reach out to us inquiring for larger sizes. This helped compel us to focus on this segment, and instead of calling it big & tall or expanded sizing, we wanted to provide our customer with a positive connotation with ‘High & Mighty.’ Clothes should fit well, feel good, and move with you regardless of how tall, strong, or mighty you may be.”"