April 03, 2019
Swet Equity: Making Sure Comfort and Style Aren't Mutually Exclusive
"Adam Bolden and David Kranz came upon Swet Tailor - the company of which they now serve as CEO and chief merchandising officer, respectively - through, of all places, Kickstarter. The unlikely campaign was for a pant that looked like jeans but had the comfort of a sweatpant, a concept that resonated with the men, both veterans of the clothing industry, given the changing face of men's fashion.
"Jeans are the most common pants men wear, and we [wanted to give] them that style [but] in a new way - French terry knit with spandex," says Kranz.