Foles, Sanchez Among Swet Tailor Devotees
"There’s a new player in the apparel game, one that is gaining notice among professional athletes, with some current and former Philadelphia stars helping the build the momentum. Swet Tailor may not be challenging Nike or adidas in athletic wear, but when the game is over, more and more players are turning to the new brand as it seeks to carve out a new category of stylish, comfortable clothing for traveling, office, casual events and the like.
For stars like Super Bowl MVP Nick Foles, Eagles star TE Zach Ertz, former Eagle now Washington QB Mark Sanchez and others, that might mean a press conference, charter flight to another city or just a meet-and-greet with fans–where a dress suit might be too much, and athletic apparel not quite enough.
It would take the combined efforts of a sports fan and a fashion industry veteran to get such a venture going, and Swet Tailor has those in Philadelphia native Adam Bolden (the sports guy) and David Kranz (the fashion guy). Together, and along with some fortuitous connections along the way (and a new round of seed funding acquired late last month), the brand is finding its way onto athlete’s bodies, with more on the way."