The athleisure brand with Philly roots your Eagles are wearing off the field
"It’s a sure fashion bet that some of your favorite Eagles — including quarterback Nick Foles, tight end Zack Ertz, and safety Chris Maragos — will land comfortably this weekend in New Orleans wearing joggers and hoodies courtesy of Swet Tailor, an emerging athleisure brand with Philadelphia roots.
Adam Bolden, who grew up in Richboro, is CEO of the California company. When he took over in 2015, Swet (pronounced sweat) Tailor specialized in one item: a pair of five-pocket sweatpants that easily passed for skinny jeans in the same way stretchy ponte pants double as dressy women’s slacks. These days, however, Swet Tailor has a full-fledged menswear collection that includes flat-front pants, dress shirts, long-sleeve T’s, and blazers.
Since Bolden has been at the helm, Swet Tailor has made major headway in the fickle world of retail but this NFL season, it’s been blowing up, largely because it’s found a measure of sartorial favor with our Birds."