Swet Tailor Success Buoyed By Modern Athlete’s Fashion Preferences

Posted by Brio on

via Front Office Sports

"The modern-day professional athlete is more business and culturally savvy than ever before. Everyday, both the athlete and his or her representation are approached by brands hoping the athlete will “buy in,” allowing the product to become the “next big thing.”

Unfortunately, many brands fail to meet the expectations and desires of the modern-day athlete. Whether it is a lack of personal connection, poor product quality, or not relating to the athlete’s desired audience, many brands simply fall by the wayside in an already diluted market because they are not able to separate themselves from the rest.

So how does a brand flourish by aligning themselves with future NFL stars and Super Bowl champions? By being authentic, passionate, and taking advantage of the moment.

Swet Tailor is quickly becoming a favorite amongst many locker rooms throughout the NFL. The brand’s ability to hone in on its organic connection to its fanbase dates back to when the company was first established."

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